Business intelligence

BI refers to the technology-rich process involved in analyzing data and gaining actionable insight that aids executives, marketers, and others in making better, moreĀ informed business decisions. BI involves a range of tools, applications, and practices that aid organizations in collecting data from various sources, preparing it for analysis and then analyzing it, and creating reports and visualizations that present the results in a meaningfulway to decision makers and employees who use the results to optimize business processes, deliver an enriched customer experience, and more.